1939 Maple Leaf

This rare Maple Leaf truck was built in Canada in 1939 and symbolizes a focus on Canada’s National identity as Canada entered World War II. This truck was an US brand in all but name. The old garage in the background symbolizes the era of the gas powered vehicle in its beginnings as a deep part of our culture. Small garage/gas stations sprang up every few miles at the height of North America’s romance with automobiles. These stations are rare now, not that vehicles are fewer, but lighter and more fuel efficient. The depopulation of rural areas also contributed to the end of a gas station economy. Technologies blossom and create temporary objects and their attendant supports and eventually die off within this illusion of progress. Can we separate progress in the service of humanity from technological advancement in service of corporate interests? Are we winning or losing?